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What is Salesforce?, an innovative technology company based in San Francisco, has been at the forefront of transforming business-customer interactions for over two decades. Established by Marc Benioff, who remains at the helm as CEO, Salesforce is renowned for its cloud-based platform, primarily recognized as a comprehensive Customer Relationship Management (CRM) system. This platform empowers businesses to manage customer interactions, sales processes, and marketing campaigns more efficiently, making it an indispensable tool in the modern business landscape.

Understanding Salesforce.

What is a CRM System?

At its core, a CRM system is a repository of customer information accessed online in the “cloud”. This information is utilized by businesses to deepen customer relationships and track interactions, helping them understand and serve their customers better. For example, an arts organization like a symphony orchestra might use Salesforce to manage data about ticket buyers, donors, volunteers, and to facilitate ticket sales, customer service, and its online digital marketing efforts. The Red Cross uses Salesforce to track it’s donors and manage its on-the-ground programs.  

What is a Salesforce Administrator?

A Salesforce Administrator, or 'Salesforce Admin', plays a crucial role in customizing and managing a company's Salesforce CRM system. This customization is vital as Salesforce is designed to be highly adaptable, catering to diverse business needs across various sectors.

What is the Salesforce Admin's Role?

Salesforce Admins are skilled professionals responsible for tailoring the Salesforce platform to meet an organization's specific needs. This includes configuring the system, managing user access, and ensuring smooth operations. Admins are not hired by Salesforce itself - rather they are employed by organizations that are using Salesforce themselves,  or by consulting firms providing Salesforce database administration services, acting as a bridge between the users and the system.

Imagine you are the box office manager of a symphony orchestra and you require assistance in customizing the system to accommodate a new season of ticketing. A database administrator’s role would be to listen to the needs of the box office manager, and then (using skills learned during training) would customize the system for that employee.

Why do Musicians Excel as Salesforce Admins?

Musicians possess a distinctive set of skills that are well-suited for the role of a Salesforce Admin. Their musical training sharpens their ability to listen and respond to user needs with precision, a critical aspect in understanding and meeting customer requirements. The collaborative nature of musicians, honed through years of working in ensembles, aligns seamlessly with the teamwork often required in system customization and project management.

Furthermore, years of disciplined practice and rehearsals instill in musicians a strong sense of self-motivation and an ability to adhere to strict deadlines, qualities that are invaluable in managing projects efficiently. Moreover, their inclination towards receiving and applying feedback contributes to a process of continuous improvement in system development. Musicians' empathetic and user-centric approach aids in creating systems that are not only functional but also intuitive and user-friendly. Their commitment to high standards ensures meticulous attention to detail and quality in their work.

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